http://journal.hyphencorp.com Luxury Marketing Revisited Wed, 17 Jun 2009 15:52:33 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 http://journal.hyphencorp.com/2009/05/driving-sales-via-involvement-and-personalization/ http://journal.hyphencorp.com/2009/05/driving-sales-via-involvement-and-personalization/#comments Sun, 24 May 2009 13:41:56 +0000 Lorenzo Benazzo http://journal.hyphencorp.com/?p=337 With the advent of social media, some are inclined to think that we entered a new era in which clients do all the work: talk about the brand, create fantastic content, promote products and even buy more of them because they are so passionate about it.]]> http://journal.hyphencorp.com/2009/05/driving-sales-via-involvement-and-personalization/feed/ 0 http://journal.hyphencorp.com/2009/05/beyond-advertising-and-social-media-the-web-as-a-service/ http://journal.hyphencorp.com/2009/05/beyond-advertising-and-social-media-the-web-as-a-service/#comments Mon, 18 May 2009 20:25:35 +0000 Arnaud Barbelet http://journal.hyphencorp.com/?p=329 Since its inception, the web has primarily been used by companies for advertising purposes. In the past year, things have changed. Advertising as a whole is facing a true identity crisis.]]> http://journal.hyphencorp.com/2009/05/beyond-advertising-and-social-media-the-web-as-a-service/feed/ 0 http://journal.hyphencorp.com/2009/05/from-need-comes-innovation-online/ http://journal.hyphencorp.com/2009/05/from-need-comes-innovation-online/#comments Fri, 15 May 2009 18:01:23 +0000 Miriam Driot http://journal.hyphencorp.com/?p=210 Why is it that brands take so much time to embrace the online experience? We have been wondering about that for a while and feel that, somehow, the current economic crisis may actually help brands take notice of this tool and finally embrace it fully.]]> http://journal.hyphencorp.com/2009/05/from-need-comes-innovation-online/feed/ 0 http://journal.hyphencorp.com/2009/05/why-online-advertising-is-failing/ http://journal.hyphencorp.com/2009/05/why-online-advertising-is-failing/#comments Sat, 02 May 2009 18:19:37 +0000 Lorenzo Benazzo http://journal.hyphencorp.com/?p=357 Online advertising doesn't sell. It takes people their time so they can experience the creativity of a campaign instead of bringing them immediate value. And that's the problem: the relationship with an ad and the brand behind it usually starts with the wrong foot.]]> http://journal.hyphencorp.com/2009/05/why-online-advertising-is-failing/feed/ 0 http://journal.hyphencorp.com/2009/04/review-byc-the-beneteau-yacht-club/ http://journal.hyphencorp.com/2009/04/review-byc-the-beneteau-yacht-club/#comments Fri, 24 Apr 2009 15:07:42 +0000 Arnaud Barbelet http://journal.hyphencorp.com/?p=353 Beneteau (est. 1884) is definitely one of the most cutting edge and successful sailboat and powerboat manufacturers around today (it is also the largest). The company recently launched BYC, the Beneteau Yacht Club.]]> http://journal.hyphencorp.com/2009/04/review-byc-the-beneteau-yacht-club/feed/ 0 http://journal.hyphencorp.com/2009/03/net-a-porter/ http://journal.hyphencorp.com/2009/03/net-a-porter/#comments Thu, 19 Mar 2009 20:29:43 +0000 Miriam Driot http://journal.hyphencorp.com/?p=281 This site has managed to bring a true luxury shopping experience to the internet. Since its inception, the focus has been on creating a special online environment for its customers]]> http://journal.hyphencorp.com/2009/03/net-a-porter/feed/ 0 http://journal.hyphencorp.com/2009/03/studiohomme/ http://journal.hyphencorp.com/2009/03/studiohomme/#comments Wed, 04 Mar 2009 20:23:35 +0000 Miriam Driot http://journal.hyphencorp.com/?p=277 Men finally have their very own online universe with the launch of studiohomme. Officially launched on February 19th, 2009 this bilingual (English-French) e-commerce site targets the stylish man]]> http://journal.hyphencorp.com/2009/03/studiohomme/feed/ 0 http://journal.hyphencorp.com/2009/02/the-rise-of-exclusive-branded-content/ http://journal.hyphencorp.com/2009/02/the-rise-of-exclusive-branded-content/#comments Thu, 19 Feb 2009 15:16:01 +0000 Lorenzo Benazzo http://journal.hyphencorp.com/?p=90 Editorial content and its advertising focused declinations, such as advertorials for example, remain a very effective way to promote or build buzz around products and the brand.]]> http://journal.hyphencorp.com/2009/02/the-rise-of-exclusive-branded-content/feed/ 0 http://journal.hyphencorp.com/2009/02/yoox/ http://journal.hyphencorp.com/2009/02/yoox/#comments Tue, 17 Feb 2009 20:15:01 +0000 Miriam Driot http://journal.hyphencorp.com/?p=270 The site sells in 28 countries and is a great resource for designer items with a very broad price range. The categories include Women, Men and Kids, as well as Vintage, Special Editions and Books.]]> http://journal.hyphencorp.com/2009/02/yoox/feed/ 0 http://journal.hyphencorp.com/2009/01/if-luxury-products-dont-sell-service-will/ http://journal.hyphencorp.com/2009/01/if-luxury-products-dont-sell-service-will/#comments Sun, 25 Jan 2009 23:07:35 +0000 Lorenzo Benazzo http://journal.hyphencorp.com/?p=88 http://journal.hyphencorp.com/2009/01/if-luxury-products-dont-sell-service-will/feed/ 0