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	<title>Hyphen Journal &#187; Site Reviews</title>
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	<link>http://journal.hyphencorp.com</link>
	<description>Luxury Marketing Revisited</description>
	<lastBuildDate>Wed, 17 Jun 2009 15:52:33 +0000</lastBuildDate>
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		<title>Review: BYC &#8211; The Beneteau Yacht Club</title>
		<link>http://journal.hyphencorp.com/2009/04/review-byc-the-beneteau-yacht-club/</link>
		<comments>http://journal.hyphencorp.com/2009/04/review-byc-the-beneteau-yacht-club/#comments</comments>
		<pubDate>Fri, 24 Apr 2009 15:07:42 +0000</pubDate>
		<dc:creator>Arnaud Barbelet</dc:creator>
				<category><![CDATA[Site Reviews]]></category>

		<guid isPermaLink="false">http://journal.hyphencorp.com/?p=353</guid>
		<description><![CDATA[Beneteau (est. 1884) is definitely one of the most cutting edge and successful sailboat and powerboat manufacturers around today (it is also the largest). The company recently launched BYC, the Beneteau Yacht Club.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Review: NET-A-PORTER</title>
		<link>http://journal.hyphencorp.com/2009/03/net-a-porter/</link>
		<comments>http://journal.hyphencorp.com/2009/03/net-a-porter/#comments</comments>
		<pubDate>Thu, 19 Mar 2009 20:29:43 +0000</pubDate>
		<dc:creator>Miriam Driot</dc:creator>
				<category><![CDATA[Site Reviews]]></category>

		<guid isPermaLink="false">http://journal.hyphencorp.com/?p=281</guid>
		<description><![CDATA[This site has managed to bring a true luxury shopping experience to the internet. Since its inception, the focus has been on creating a special online environment for its customers]]></description>
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		<title>Review: Studiohomme</title>
		<link>http://journal.hyphencorp.com/2009/03/studiohomme/</link>
		<comments>http://journal.hyphencorp.com/2009/03/studiohomme/#comments</comments>
		<pubDate>Wed, 04 Mar 2009 20:23:35 +0000</pubDate>
		<dc:creator>Miriam Driot</dc:creator>
				<category><![CDATA[Site Reviews]]></category>

		<guid isPermaLink="false">http://journal.hyphencorp.com/?p=277</guid>
		<description><![CDATA[Men finally have their very own online universe with the launch of studiohomme.  Officially launched on February 19th, 2009 this bilingual (English-French) e-commerce site targets the stylish man]]></description>
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		<title>Review: Yoox</title>
		<link>http://journal.hyphencorp.com/2009/02/yoox/</link>
		<comments>http://journal.hyphencorp.com/2009/02/yoox/#comments</comments>
		<pubDate>Tue, 17 Feb 2009 20:15:01 +0000</pubDate>
		<dc:creator>Miriam Driot</dc:creator>
				<category><![CDATA[Site Reviews]]></category>

		<guid isPermaLink="false">http://journal.hyphencorp.com/?p=270</guid>
		<description><![CDATA[The site sells in 28 countries and is a great resource for designer items with a very broad price range.  The categories include Women, Men and Kids, as well as Vintage, Special Editions and Books.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Review: My Starbucks Idea</title>
		<link>http://journal.hyphencorp.com/2009/01/my-starbucks-idea/</link>
		<comments>http://journal.hyphencorp.com/2009/01/my-starbucks-idea/#comments</comments>
		<pubDate>Sat, 17 Jan 2009 19:57:51 +0000</pubDate>
		<dc:creator>Arnaud Barbelet</dc:creator>
				<category><![CDATA[Site Reviews]]></category>

		<guid isPermaLink="false">http://journal.hyphencorp.com/?p=257</guid>
		<description><![CDATA[One of our favorite. Starbucks created this site to provide its customers and employees with an online venue to share ideas for the brand.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Review: Creative Use of Space by Mini (BMW)</title>
		<link>http://journal.hyphencorp.com/2008/11/creative-use-of-space-by-mini-bmw/</link>
		<comments>http://journal.hyphencorp.com/2008/11/creative-use-of-space-by-mini-bmw/#comments</comments>
		<pubDate>Fri, 21 Nov 2008 19:43:04 +0000</pubDate>
		<dc:creator>Lorenzo Benazzo</dc:creator>
				<category><![CDATA[Site Reviews]]></category>

		<guid isPermaLink="false">http://journal.hyphencorp.com/?p=237</guid>
		<description><![CDATA[Mini has been extremely aggressive with community marketing lately. Their online world is deep and wide with tens of micro-sites.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Review: This Next, Social Shopping</title>
		<link>http://journal.hyphencorp.com/2008/11/this-next-social-shopping/</link>
		<comments>http://journal.hyphencorp.com/2008/11/this-next-social-shopping/#comments</comments>
		<pubDate>Fri, 07 Nov 2008 19:44:53 +0000</pubDate>
		<dc:creator>Lorenzo Benazzo</dc:creator>
				<category><![CDATA[Site Reviews]]></category>

		<guid isPermaLink="false">http://journal.hyphencorp.com/?p=240</guid>
		<description><![CDATA[This Next is a social shopping network, along the lines of Kaboodle. The site centered a lot of attention onto their "Mavens" (trend-setters) who are featured on the homepage. ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Review: Join2Grow by Fortis Bank</title>
		<link>http://journal.hyphencorp.com/2008/11/join2grow-by-fortis-bank/</link>
		<comments>http://journal.hyphencorp.com/2008/11/join2grow-by-fortis-bank/#comments</comments>
		<pubDate>Mon, 03 Nov 2008 19:50:15 +0000</pubDate>
		<dc:creator>Arnaud Barbelet</dc:creator>
				<category><![CDATA[Site Reviews]]></category>

		<guid isPermaLink="false">http://journal.hyphencorp.com/?p=249</guid>
		<description><![CDATA[Close to two years ago now, Fortis (the financial services company) and Ernst &#038; Young joined forces to create a high-quality professional social network.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Christiana Crown Society</title>
		<link>http://journal.hyphencorp.com/2008/10/christiana-crown-society/</link>
		<comments>http://journal.hyphencorp.com/2008/10/christiana-crown-society/#comments</comments>
		<pubDate>Tue, 07 Oct 2008 19:41:00 +0000</pubDate>
		<dc:creator>Arnaud Barbelet</dc:creator>
				<category><![CDATA[Site Reviews]]></category>

		<guid isPermaLink="false">http://journal.hyphencorp.com/?p=234</guid>
		<description><![CDATA[Christiania Vodka is betting on its tag line to create an experience that is primarily social (maybe too much so) with a controlled-access network designed for nightlife fanatics and party lovers.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ideeli</title>
		<link>http://journal.hyphencorp.com/2008/09/ideeli/</link>
		<comments>http://journal.hyphencorp.com/2008/09/ideeli/#comments</comments>
		<pubDate>Fri, 12 Sep 2008 19:38:26 +0000</pubDate>
		<dc:creator>Lorenzo Benazzo</dc:creator>
				<category><![CDATA[Site Reviews]]></category>

		<guid isPermaLink="false">http://journal.hyphencorp.com/?p=230</guid>
		<description><![CDATA[Ideeli is an online luxury shopping community with a twist: time. Members can access authentic luxury / premium items at a lower price thanks to a "sale alert" system that invites them to buy at specific times - "early bird gets the worm".]]></description>
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