Beneteau (est. 1884) is definitely one of the most cutting edge and successful sailboat and powerboat manufacturers around today (it is also the largest). The company recently launched BYC, the Beneteau Yacht Club.

This site has managed to bring a true luxury shopping experience to the internet. Since its inception, the focus has been on creating a special online environment for its customers

Men finally have their very own online universe with the launch of studiohomme. Officially launched on February 19th, 2009 this bilingual (English-French) e-commerce site targets the stylish man

The site sells in 28 countries and is a great resource for designer items with a very broad price range. The categories include Women, Men and Kids, as well as Vintage, Special Editions and Books.

One of our favorite. Starbucks created this site to provide its customers and employees with an online venue to share ideas for the brand.

Mini has been extremely aggressive with community marketing lately. Their online world is deep and wide with tens of micro-sites.

This Next is a social shopping network, along the lines of Kaboodle. The site centered a lot of attention onto their “Mavens” (trend-setters) who are featured on the homepage.