According to mainstream media, online social networks are the realm of youth. But something is happening to upset this misconception. The online world is aging, gracefully, or else oldsters are thinking younger.

Brand-proprietary social networks offer incredible opportunities for companies to learn about their customers, as well as their brand, products and services. While site traffic usually provides valuable quantitative data, it tends to be limited on the qualitative side.

Social networking-based qualitative research is unparalleled these days. It gives you insights about your brand and customers that no site traffic data or other quantitative research can provide.