Online virtual worlds and all of their related applications (e.g. virtual shopping) can be as useless as they are beautiful. More often can they actually end up wasting a client’s precious time – defying its purpose.

Mass media and open sites are important for syndication and expanding the reach of a brand. But proprietary, company-controlled online spaces are as important. As clients access and join, more opportunities to promote the brand’s offering rise…

We are all so often focused on the global reach of the Internet that we can easily forget how much it can have locally. While there is value in reaching out to a client in China from Paris, it is as important to cater to key clients locally.

According to mainstream media, online social networks are the realm of youth. But something is happening to upset this misconception. The online world is aging, gracefully, or else oldsters are thinking younger.

Design changes are often required in order to improve the experience. They are usually a good when planned properly. They can also create issues when not made for the right reasons.

There is a key concept we have been actively discussing internally: personal recommendations and the impact that they can have when used within invite-only social networking environments. First, let’s quickly backtrack: a big recurring theme

You don’t need to own an online social network or a forum to get people involved and turn users, registered or not, into members. But you want to know the difference between the two categories of visitors in order to fully leverage your brand and online venue.