Hyphen Journal » Marketing Strategy http://journal.hyphencorp.com Luxury Marketing Revisited Wed, 17 Jun 2009 15:52:33 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Driving conversion is fine art – not science http://journal.hyphencorp.com/2009/05/driving-sales-via-involvement-and-personalization/ http://journal.hyphencorp.com/2009/05/driving-sales-via-involvement-and-personalization/#comments Sun, 24 May 2009 13:41:56 +0000 Lorenzo Benazzo http://journal.hyphencorp.com/?p=337 http://journal.hyphencorp.com/2009/05/driving-sales-via-involvement-and-personalization/feed/ 0 The Web-as-a-service: Beyond Advertising http://journal.hyphencorp.com/2009/05/beyond-advertising-and-social-media-the-web-as-a-service/ http://journal.hyphencorp.com/2009/05/beyond-advertising-and-social-media-the-web-as-a-service/#comments Mon, 18 May 2009 20:25:35 +0000 Arnaud Barbelet http://journal.hyphencorp.com/?p=329 http://journal.hyphencorp.com/2009/05/beyond-advertising-and-social-media-the-web-as-a-service/feed/ 0 From need comes innovation http://journal.hyphencorp.com/2009/05/from-need-comes-innovation-online/ http://journal.hyphencorp.com/2009/05/from-need-comes-innovation-online/#comments Fri, 15 May 2009 18:01:23 +0000 Miriam Driot http://journal.hyphencorp.com/?p=210 http://journal.hyphencorp.com/2009/05/from-need-comes-innovation-online/feed/ 0 Why Online Advertising is Failing http://journal.hyphencorp.com/2009/05/why-online-advertising-is-failing/ http://journal.hyphencorp.com/2009/05/why-online-advertising-is-failing/#comments Sat, 02 May 2009 18:19:37 +0000 Lorenzo Benazzo http://journal.hyphencorp.com/?p=357 http://journal.hyphencorp.com/2009/05/why-online-advertising-is-failing/feed/ 0 The rise of exclusive branded content http://journal.hyphencorp.com/2009/02/the-rise-of-exclusive-branded-content/ http://journal.hyphencorp.com/2009/02/the-rise-of-exclusive-branded-content/#comments Thu, 19 Feb 2009 15:16:01 +0000 Lorenzo Benazzo http://journal.hyphencorp.com/?p=90 http://journal.hyphencorp.com/2009/02/the-rise-of-exclusive-branded-content/feed/ 0 If luxury products don’t sell, service will. http://journal.hyphencorp.com/2009/01/if-luxury-products-dont-sell-service-will/ http://journal.hyphencorp.com/2009/01/if-luxury-products-dont-sell-service-will/#comments Sun, 25 Jan 2009 23:07:35 +0000 Lorenzo Benazzo http://journal.hyphencorp.com/?p=88 http://journal.hyphencorp.com/2009/01/if-luxury-products-dont-sell-service-will/feed/ 0 Men’s luxury sector growth http://journal.hyphencorp.com/2009/01/mens-luxury-sector-growth/ http://journal.hyphencorp.com/2009/01/mens-luxury-sector-growth/#comments Thu, 15 Jan 2009 00:27:31 +0000 Lorenzo Benazzo http://journal.hyphencorp.com/?p=82 http://journal.hyphencorp.com/2009/01/mens-luxury-sector-growth/feed/ 0 Virtual worlds. Virtual value. http://journal.hyphencorp.com/2008/12/virtual-worlds-virtual-value/ http://journal.hyphencorp.com/2008/12/virtual-worlds-virtual-value/#comments Fri, 19 Dec 2008 14:47:17 +0000 Lorenzo Benazzo http://journal.hyphencorp.com/?p=89 http://journal.hyphencorp.com/2008/12/virtual-worlds-virtual-value/feed/ 0 Marketing as an investment, not a cost http://journal.hyphencorp.com/2008/11/marketing-as-an-investment-not-a-cost/ http://journal.hyphencorp.com/2008/11/marketing-as-an-investment-not-a-cost/#comments Mon, 17 Nov 2008 17:38:08 +0000 Arnaud Barbelet http://hyphencorp.wordpress.com/?p=71 http://journal.hyphencorp.com/2008/11/marketing-as-an-investment-not-a-cost/feed/ 0 Brand culture and local social networks http://journal.hyphencorp.com/2008/10/brand-culture-and-local-social-networks/ http://journal.hyphencorp.com/2008/10/brand-culture-and-local-social-networks/#comments Sat, 25 Oct 2008 18:23:06 +0000 Lorenzo Benazzo http://hyphencorp.wordpress.com/?p=74 http://journal.hyphencorp.com/2008/10/brand-culture-and-local-social-networks/feed/ 0