We are all so often focused on the global reach of the Internet that we can easily forget how much it can have locally. While there is value in reaching out to a client in China from Paris, it is as important to cater to key clients locally.

Ideeli is an online luxury shopping community with a twist: time. Members can access authentic luxury / premium items at a lower price thanks to a “sale alert” system that invites them to buy at specific times – “early bird gets the worm”.

Combined with a massive ad campaign launched a few months ago now, the site allows Amex to support its customer acquisition by providing an added-value to the travel assistance services that has fueled the company’s reputation in this category.

Shine is primarily about editorial content but with a twist: Yahoo! managed to bring together some of the best editors and writers in the industry.

With its pre-certified luxury auction platform, Portero undertakes the daunting task of putting an end to the “Luxury brands / Ebay dilemma”

Design changes are often required in order to improve the experience. They are usually a good when planned properly. They can also create issues when not made for the right reasons.

Luxury brands regularly spend tremendous budgets and human resources to plan and strategize around their products or boutiques – the same way Enzo Ferrari would spend sometimes years putting one of his jewel cars on paper. Details such as the height