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	<title>Hyphen Journal &#187; Lorenzo Benazzo</title>
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	<link>http://journal.hyphencorp.com</link>
	<description>Luxury Marketing Revisited</description>
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		<title>Driving conversion is fine art &#8211; not science</title>
		<link>http://journal.hyphencorp.com/2009/05/driving-sales-via-involvement-and-personalization/</link>
		<comments>http://journal.hyphencorp.com/2009/05/driving-sales-via-involvement-and-personalization/#comments</comments>
		<pubDate>Sun, 24 May 2009 13:41:56 +0000</pubDate>
		<dc:creator>Lorenzo Benazzo</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://journal.hyphencorp.com/?p=337</guid>
		<description><![CDATA[With the advent of social media, some are inclined to think that we entered a new era in which clients do all the work: talk about the brand, create fantastic content, promote products and even buy more of them because they are so passionate about it.]]></description>
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		<title>The rise of exclusive branded content</title>
		<link>http://journal.hyphencorp.com/2009/02/the-rise-of-exclusive-branded-content/</link>
		<comments>http://journal.hyphencorp.com/2009/02/the-rise-of-exclusive-branded-content/#comments</comments>
		<pubDate>Thu, 19 Feb 2009 15:16:01 +0000</pubDate>
		<dc:creator>Lorenzo Benazzo</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://journal.hyphencorp.com/?p=90</guid>
		<description><![CDATA[Editorial content and its advertising focused declinations, such as advertorials for example, remain a very effective way to promote or build buzz around products and the brand.]]></description>
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		<title>If luxury products don&#8217;t sell, service will.</title>
		<link>http://journal.hyphencorp.com/2009/01/if-luxury-products-dont-sell-service-will/</link>
		<comments>http://journal.hyphencorp.com/2009/01/if-luxury-products-dont-sell-service-will/#comments</comments>
		<pubDate>Sun, 25 Jan 2009 23:07:35 +0000</pubDate>
		<dc:creator>Lorenzo Benazzo</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Retail]]></category>

		<guid isPermaLink="false">http://journal.hyphencorp.com/?p=88</guid>
		<description><![CDATA[Most luxury brands understand service better than anyone else. In-store sales, event management, or bespoke design are some of the areas where they push boundaries. Why then is it still so rare to see the same level of attention with online services? ]]></description>
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		<title>Men&#8217;s luxury sector growth</title>
		<link>http://journal.hyphencorp.com/2009/01/mens-luxury-sector-growth/</link>
		<comments>http://journal.hyphencorp.com/2009/01/mens-luxury-sector-growth/#comments</comments>
		<pubDate>Thu, 15 Jan 2009 00:27:31 +0000</pubDate>
		<dc:creator>Lorenzo Benazzo</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Retail]]></category>

		<guid isPermaLink="false">http://journal.hyphencorp.com/?p=82</guid>
		<description><![CDATA[A recent article published by WWD Men's states that men's luxury fashion is showing a global growth. Some aspects of life are more immune to economics. When it comes to identity, fashion and its statements sometimes appears to go beyond buying power.]]></description>
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		<title>Virtual worlds. Virtual value.</title>
		<link>http://journal.hyphencorp.com/2008/12/virtual-worlds-virtual-value/</link>
		<comments>http://journal.hyphencorp.com/2008/12/virtual-worlds-virtual-value/#comments</comments>
		<pubDate>Fri, 19 Dec 2008 14:47:17 +0000</pubDate>
		<dc:creator>Lorenzo Benazzo</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://journal.hyphencorp.com/?p=89</guid>
		<description><![CDATA[Online virtual worlds and all of their related applications (e.g. virtual shopping) can be as useless as they are beautiful. More often can they actually end up wasting a client's precious time - defying its purpose.]]></description>
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		<title>Review: Creative Use of Space by Mini (BMW)</title>
		<link>http://journal.hyphencorp.com/2008/11/creative-use-of-space-by-mini-bmw/</link>
		<comments>http://journal.hyphencorp.com/2008/11/creative-use-of-space-by-mini-bmw/#comments</comments>
		<pubDate>Fri, 21 Nov 2008 19:43:04 +0000</pubDate>
		<dc:creator>Lorenzo Benazzo</dc:creator>
				<category><![CDATA[Site Reviews]]></category>

		<guid isPermaLink="false">http://journal.hyphencorp.com/?p=237</guid>
		<description><![CDATA[Mini has been extremely aggressive with community marketing lately. Their online world is deep and wide with tens of micro-sites.]]></description>
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		<title>Review: This Next, Social Shopping</title>
		<link>http://journal.hyphencorp.com/2008/11/this-next-social-shopping/</link>
		<comments>http://journal.hyphencorp.com/2008/11/this-next-social-shopping/#comments</comments>
		<pubDate>Fri, 07 Nov 2008 19:44:53 +0000</pubDate>
		<dc:creator>Lorenzo Benazzo</dc:creator>
				<category><![CDATA[Site Reviews]]></category>

		<guid isPermaLink="false">http://journal.hyphencorp.com/?p=240</guid>
		<description><![CDATA[This Next is a social shopping network, along the lines of Kaboodle. The site centered a lot of attention onto their "Mavens" (trend-setters) who are featured on the homepage. ]]></description>
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		<title>Brand culture and local social networks</title>
		<link>http://journal.hyphencorp.com/2008/10/brand-culture-and-local-social-networks/</link>
		<comments>http://journal.hyphencorp.com/2008/10/brand-culture-and-local-social-networks/#comments</comments>
		<pubDate>Sat, 25 Oct 2008 18:23:06 +0000</pubDate>
		<dc:creator>Lorenzo Benazzo</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://hyphencorp.wordpress.com/?p=74</guid>
		<description><![CDATA[We are all so often focused on the global reach of the Internet that we can easily forget how much it can have locally. While there is value in reaching out to a client in China from Paris, it is as important to cater to key clients locally.]]></description>
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		<title>Ideeli</title>
		<link>http://journal.hyphencorp.com/2008/09/ideeli/</link>
		<comments>http://journal.hyphencorp.com/2008/09/ideeli/#comments</comments>
		<pubDate>Fri, 12 Sep 2008 19:38:26 +0000</pubDate>
		<dc:creator>Lorenzo Benazzo</dc:creator>
				<category><![CDATA[Site Reviews]]></category>

		<guid isPermaLink="false">http://journal.hyphencorp.com/?p=230</guid>
		<description><![CDATA[Ideeli is an online luxury shopping community with a twist: time. Members can access authentic luxury / premium items at a lower price thanks to a "sale alert" system that invites them to buy at specific times - "early bird gets the worm".]]></description>
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		<title>Members Know: Travel by American Express</title>
		<link>http://journal.hyphencorp.com/2008/08/members-know-travel-by-american-express/</link>
		<comments>http://journal.hyphencorp.com/2008/08/members-know-travel-by-american-express/#comments</comments>
		<pubDate>Fri, 29 Aug 2008 19:24:57 +0000</pubDate>
		<dc:creator>Lorenzo Benazzo</dc:creator>
				<category><![CDATA[Site Reviews]]></category>

		<guid isPermaLink="false">http://journal.hyphencorp.com/?p=222</guid>
		<description><![CDATA[Combined with a massive ad campaign launched a few months ago now, the site allows Amex to support its customer acquisition by providing an added-value to the travel assistance services that has fueled the company's reputation in this category.]]></description>
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