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	<title>Hyphen Journal &#187; Arnaud Barbelet</title>
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	<description>Luxury Marketing Revisited</description>
	<lastBuildDate>Wed, 17 Jun 2009 15:52:33 +0000</lastBuildDate>
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		<title>The Web-as-a-service: Beyond Advertising</title>
		<link>http://journal.hyphencorp.com/2009/05/beyond-advertising-and-social-media-the-web-as-a-service/</link>
		<comments>http://journal.hyphencorp.com/2009/05/beyond-advertising-and-social-media-the-web-as-a-service/#comments</comments>
		<pubDate>Mon, 18 May 2009 20:25:35 +0000</pubDate>
		<dc:creator>Arnaud Barbelet</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://journal.hyphencorp.com/?p=329</guid>
		<description><![CDATA[Since its inception, the web has primarily been used by companies for advertising purposes. In the past year, things have changed. Advertising as a whole is facing a true identity crisis.]]></description>
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		<title>Review: BYC &#8211; The Beneteau Yacht Club</title>
		<link>http://journal.hyphencorp.com/2009/04/review-byc-the-beneteau-yacht-club/</link>
		<comments>http://journal.hyphencorp.com/2009/04/review-byc-the-beneteau-yacht-club/#comments</comments>
		<pubDate>Fri, 24 Apr 2009 15:07:42 +0000</pubDate>
		<dc:creator>Arnaud Barbelet</dc:creator>
				<category><![CDATA[Site Reviews]]></category>

		<guid isPermaLink="false">http://journal.hyphencorp.com/?p=353</guid>
		<description><![CDATA[Beneteau (est. 1884) is definitely one of the most cutting edge and successful sailboat and powerboat manufacturers around today (it is also the largest). The company recently launched BYC, the Beneteau Yacht Club.]]></description>
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		<title>Review: My Starbucks Idea</title>
		<link>http://journal.hyphencorp.com/2009/01/my-starbucks-idea/</link>
		<comments>http://journal.hyphencorp.com/2009/01/my-starbucks-idea/#comments</comments>
		<pubDate>Sat, 17 Jan 2009 19:57:51 +0000</pubDate>
		<dc:creator>Arnaud Barbelet</dc:creator>
				<category><![CDATA[Site Reviews]]></category>

		<guid isPermaLink="false">http://journal.hyphencorp.com/?p=257</guid>
		<description><![CDATA[One of our favorite. Starbucks created this site to provide its customers and employees with an online venue to share ideas for the brand.]]></description>
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		<title>Marketing as an investment, not a cost</title>
		<link>http://journal.hyphencorp.com/2008/11/marketing-as-an-investment-not-a-cost/</link>
		<comments>http://journal.hyphencorp.com/2008/11/marketing-as-an-investment-not-a-cost/#comments</comments>
		<pubDate>Mon, 17 Nov 2008 17:38:08 +0000</pubDate>
		<dc:creator>Arnaud Barbelet</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://hyphencorp.wordpress.com/?p=71</guid>
		<description><![CDATA[Mass media and open sites are important for syndication and expanding the reach of a brand. But proprietary, company-controlled online spaces are as important. As clients access and join, more opportunities to promote the brand's offering rise...]]></description>
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		<title>Review: Join2Grow by Fortis Bank</title>
		<link>http://journal.hyphencorp.com/2008/11/join2grow-by-fortis-bank/</link>
		<comments>http://journal.hyphencorp.com/2008/11/join2grow-by-fortis-bank/#comments</comments>
		<pubDate>Mon, 03 Nov 2008 19:50:15 +0000</pubDate>
		<dc:creator>Arnaud Barbelet</dc:creator>
				<category><![CDATA[Site Reviews]]></category>

		<guid isPermaLink="false">http://journal.hyphencorp.com/?p=249</guid>
		<description><![CDATA[Close to two years ago now, Fortis (the financial services company) and Ernst &#038; Young joined forces to create a high-quality professional social network.]]></description>
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		<title>Christiana Crown Society</title>
		<link>http://journal.hyphencorp.com/2008/10/christiana-crown-society/</link>
		<comments>http://journal.hyphencorp.com/2008/10/christiana-crown-society/#comments</comments>
		<pubDate>Tue, 07 Oct 2008 19:41:00 +0000</pubDate>
		<dc:creator>Arnaud Barbelet</dc:creator>
				<category><![CDATA[Site Reviews]]></category>

		<guid isPermaLink="false">http://journal.hyphencorp.com/?p=234</guid>
		<description><![CDATA[Christiania Vodka is betting on its tag line to create an experience that is primarily social (maybe too much so) with a controlled-access network designed for nightlife fanatics and party lovers.]]></description>
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