Mini has been extremely aggressive with community marketing lately. Their online world is deep and wide with tens of micro-sites.

We thought the “Creative Use of Space” site was interesting as it goes beyond the product’s functionality (drive – go from point A to B), and involves the fan base from other angles (art, creativity, self-expression).

The usability of the site is not the best we have seen and the interface may be, in fact, overly creative to the point of becoming a little confusing sometimes. But Mini gets an “A” for user engagement and branding on this one.